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CRT Group Design(hk) Co.LTD. 人和時代集團(香港)有限公司
logo是酒店形象競爭力的重要源泉!
Post by hotelvi, 2013-7-3, Views:在現代市場經濟環境中,logo是一種戰略性資產,是酒店核心競爭力的重要源泉。培育強勢形象logo,已成為酒店保持戰略領先性的關鍵。正如美國著名品牌專家拉里·耐物所描述的那樣:“未來是品牌的戰爭——品牌互爭長短的競爭。商界和投資者都將認識到,只有logo才是公司最寶貴的資產……擁有市場比擁有工廠重要得多,而唯一能夠擁有市場的途徑是擁有具備市場優勢的形象logo。”
logo的戰略性呼喚酒店的形象定位。所謂形象logo定位就是酒店將自己的產品推向市場,對其特性、品質和聲譽等給予明確界定,通過精心設計的營銷策劃,將其融入顧客和潛在顧客的生活過程,從而形成確切的市場地位。形象logo定位是酒店“營銷因素組合的戰略起源”,是酒店logo設計特征的羅盤,是酒店思想、理念、文化、價值觀和社會聲譽的真正表達,是酒店優勢和實力的綜合輸出。成功的形象logo定位能夠使酒店建立聲譽,培育酒店logo在市場中的競爭力,贏得顧客青睞。
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Tags: logo設計 高檔酒店logo設計

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