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在品牌發展過程中遇見最大的危機是什么？
Post by hotelvi, 2014-2-11, Views:在品牌發展過程中遇見最大的危機是什么？
“品牌危機管理”是對品牌的警示管理。這一品牌管理將起到市場與品牌的預警作用。對品牌的警示管理過程不僅對品牌進行了監控，也對品牌的市場競爭具有指導意義。
品牌危機管理有一項基礎工作不能忽視，這項工作就是品牌實態分析。品牌管理者需要經常對品牌實態進行調查，看看品牌有什么問題，做到防患于未然。
在品牌形象logo設計導入期，我們可能會遇到信譽危機，由于形象logo設計還沒有建立起足夠的知名度，稍有波折就會引起市場環節的警惕和不滿。
在品牌成長期，我們更多的是遇到競爭壓力，這個時候的危機有可能是競爭對手制造的，我們將面臨斗爭。
在品牌成熟期我們最輕視品牌管理的時候，但一些小問題可能招致大麻煩。品牌形象logo設計的下一步就是發生可怕的衰退，因此這個時期不可出現大的漏洞。
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