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麥當(dāng)勞案例
Post by hotelvi, 2017-2-16, Views: ——麥當(dāng)勞的玩具不全是為抽獎(jiǎng)用的。一次，孩子哭鬧不停，媽媽束手無策。一位“星級(jí)服務(wù)員”*（麥當(dāng)勞店的高級(jí)專職服務(wù)員，英文為Store Activities Representative，簡(jiǎn)稱STAR.），拿來一個(gè)卡通玩具送到孩子眼前，半蹲著說：“多可愛的小熊，跟它玩，小熊歸你了!”還耐心地教孩子怎么玩兒。孩子破涕為笑，母親謝聲不迭。
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