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如何培育酒店logo形象競爭力？
Post by hotelvi, 2013-8-6, Views:伊夫·多茲從管理過程角度將酒店核心競爭力分為構造、擴散、整合、發揮和更新五個階段。顯然，這個過程只是核心競爭力本身的演變發展過程，并沒有揭示出應該如何培育酒店核心競爭力的有效途徑和方式。實際上，核心競爭力的培育是一個復雜的經濟系統工程，從資源優勢積聚，到鍛造酒店特質，再到建構酒店logo設計形象競爭優勢群，需要酒店做多方面的工作。當前，從酒店進行酒店logo設計形象經營的實際需要來看，應努力作好以下兩方面的工作：
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