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VI設計與飯店品牌的作用!
Post by hotelvi, 2013-2-21, Views:VI設計與飯店品牌的作用
品牌,在新的市場環境下搖身一變,成為支撐飯店集團獲得持續比較競爭優勢的重要力量。品牌對飯店集團發展的重要意義是什么?品牌如何讓飯店集團在激烈的市場競爭中克敵制勝,獲得可持續的比較競爭優勢?其中奧秘就在于:
一、品牌是促進飯店集團資本增值的重要途徑
品牌是促進飯店集團資本增值的重要途徑,一方面品牌本身就是飯店集團無形資本的重要組成部分,通過品牌自身價值增值實現飯店集團資本增值;另一方面,品牌等無形資產能夠驅動更多的有形資本,從而帶動飯店集團整體資本“滾雪球”式的增長。
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