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酒店在市場(chǎng)上要擁有怎樣的地位和特殊能力?
Post by hotelvi, 2013-8-14, Views:酒店避免與競(jìng)爭(zhēng)對(duì)手正面沖突,而向較容易進(jìn)入的市場(chǎng)發(fā)動(dòng)進(jìn)攻,這樣的策略便是迂回進(jìn)攻。上述正面進(jìn)攻與包圍進(jìn)攻都是屬于在特定市場(chǎng)上與特定的競(jìng)爭(zhēng)對(duì)手進(jìn)行競(jìng)爭(zhēng)的策略;側(cè)翼進(jìn)攻的競(jìng)爭(zhēng)盡管發(fā)生在競(jìng)爭(zhēng)對(duì)手力量薄弱或根本不存在的市場(chǎng)上,但其攻擊目標(biāo)仍然是特定的競(jìng)爭(zhēng)對(duì)手,因此這些進(jìn)攻必然對(duì)現(xiàn)有市場(chǎng)構(gòu)成威脅。但迂回進(jìn)攻則是不針對(duì)特定的競(jìng)爭(zhēng)對(duì)手和現(xiàn)有市場(chǎng)的間接進(jìn)攻策略,其策略意圖是避免在現(xiàn)階段與競(jìng)爭(zhēng)對(duì)手發(fā)生沖突,繞過過分擁擠的現(xiàn)有競(jìng)爭(zhēng)戰(zhàn)場(chǎng)來尋找開拓發(fā)展的新天地。當(dāng)然,采用迂回進(jìn)攻策略也應(yīng)具備一定的條件,即酒店在市場(chǎng)上擁有一定的地位和特殊的能力,它可反映在下面的策略類型上。
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