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酒店VI設計的獨立名稱（二）
Post by hotelvi, 2018-3-13, Views:(2)與嘉信理財一樣,把業務轉到互聯網上。這樣做在競爭中可能太遲了。此外,公司要如何對待它14000多位經紀人和在其服務上的名聲呢?
(3)以VI設計出的一個獨立的名字建立互聯網經紀人業務。這是美林證券在很多年前就應該做的。
(4)它正在做的,即在所有業務上使用美林證券這個名字。這種“腳踏兩船”的戰略用處不大。在長期的運作中,它將嚴重破壞美林證券的聲譽。199年,美林證券的首席經紀人,約翰?斯蒂芬斯(John Steffens)公開聲明過:“集中于互聯網交易中的投資自我操作模式,應該看做是對美國人財務生活的一種重大威脅。”
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