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酒店網絡營銷設計
Post by hotelvi, 2017-11-25, Views: 因此忠誠營銷的重點在于“轉換成本”，具體分以下三類：程序轉換成本，主要指耗費的時間和精力上的成本；財政轉換成本，主要指客戶在經濟上的損失；情感轉換成本，主要是在情感上、個人關系和品牌關系上的損失。如家營造的客戶忠誠度平臺相當于間接地在這些方面對客人進行投資，從而獲得客人對酒店VI設計的品牌回報。
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