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酒店的VI設計與市場細分、定位（二）
Post by hotelvi, 2017-6-18, Views: 另外還包括許多購買者、他們只是購買酒店產品，但不是最終消費者，比如旅游批發商、旅游代理商、航空公司、鐵路公司、旅行社、旅游代理機構等。
酒店市場的客人具有多種多樣的需求、形成一個異質市場，任何一家飯店都不能使酒店的VI設計讓每一個客人或購買者滿意，只是通過市場細分劃出幾個目標市場作為營銷對象。
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