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酒店的設(shè)計(jì)融入情感的力量
Post by hotelvi, 2018-3-16, Views:有時(shí)也容易因?yàn)檫^(guò)分的震撼力而冒犯了人們。FUBU就是一個(gè)例子,年輕人對(duì)這樣近乎極端的名稱相對(duì)有忍受力。
人們有時(shí)候問(wèn)我們,為什么把我們的定律叫做“永恒的定律”,就沒(méi)有可變的嗎?這是一個(gè)有道理的問(wèn)題。我們回答:可能有,但是書籍需要一個(gè)有震撼力的書名。“11條通通常可接受的定律”恐怕在巴諾、鮑德斯或亞馬遜都不會(huì)有吸引引力。
在公共關(guān)系中,一件最困難的事是讓媒體為商業(yè)書籍發(fā)表評(píng)論。我們盡可能地努力,但奇怪的是,這本書大概是我們寫的第八本《華爾街日?qǐng)?bào)》不會(huì)發(fā)表評(píng)論的書。
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Tags: 酒店的設(shè)計(jì)融入情感的力量
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