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酒店消費者與品牌設計的關系(二)
Post by hotelvi, 2017-10-19, Views: 知名的指標分值評估方法具體有阿克的品牌資產五星模型、凱勒的基于顧客的品牌資產金字塔模型、艾略特和佩西的品牌資產合成模型、揚•羅必凱公司的品牌資產評估模型、國際研究的品牌資產引擎模型、全方位公司的品牌資產趨勢法、奧美的品牌資產組合模型以及DDB廣告公司的品牌資產模型等。知名的財務價值評估方法包括英特品牌公司的品牌資產評估模型、美國《金融世界》的品牌資產評估模型、北京名牌資產評估有限公司的品牌資產評估模型、明略行的Brandz全球品牌100強評估、日本產經省品牌價值委員會的Hirose模型等。各種評估模型和方法都有其優缺點。
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