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酒店標識和品牌精髓（二）
Post by hotelvi, 2017-10-10, Views: 因為，所有的烤鴨師傅都要進行內部技術培訓，而且學徒時間至少要一年以上，才能最終“出師”。為了加快開店速度，降低工藝復雜度，全聚德不得不在外地的分店中取消傳統的果木烤鴨，代之以電爐烤鴨。可見，品牌激活過程中的品牌悖論問題阻礙了酒店品牌精髓的展現，管理者需要在新元素和舊元素之間找到酒店的標識設計和品牌精髓折中的路線。
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