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酒店廣告創意設計
Post by hotelvi, 2017-9-14, Views: 從短期來看，第6個反應與前5個一樣，都能促使消費者購買，但長遠地看，促銷廣告的刺激是短期性的，因為酒店品牌態度沒有改變。一旦競爭品牌也推出促銷活動，消費者又會流失。所以，為了使標識設計的酒店品牌持續獲利，酒店、企業應當把前5個作為廣告的目標來進行廣告的策劃。
(三)廣告創意理論
1.主流的廣告創意理論
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