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酒店廣告創(chuàng)意設(shè)計
Post by hotelvi, 2017-9-14, Views: 從短期來看，第6個反應(yīng)與前5個一樣，都能促使消費者購買，但長遠(yuǎn)地看，促銷廣告的刺激是短期性的，因為酒店品牌態(tài)度沒有改變。一旦競爭品牌也推出促銷活動，消費者又會流失。所以，為了使標(biāo)識設(shè)計的酒店品牌持續(xù)獲利，酒店、企業(yè)應(yīng)當(dāng)把前5個作為廣告的目標(biāo)來進行廣告的策劃。
(三)廣告創(chuàng)意理論
1.主流的廣告創(chuàng)意理論
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- [11/27]手機廣告文案創(chuàng)作的優(yōu)越性
- [11/26]手機廣告文案的興起
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