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酒店品牌設計作業(yè)流程
Post by hotelvi, 2014-8-30, Views: 步驟1：市場洞見。它是在全面品牌體驗的基礎上對目標酒店的深入剖析，旨在明晰酒店品牌所屬品類的市場局勢，梳理主要競爭者的酒店設計表現(xiàn)，掌握目標消費者的消費需求，發(fā)現(xiàn)目標酒店品牌的獨特價值或者可資發(fā)揮、可資衍生的品牌基因，最終“知己知彼”，為確定酒店品牌核心識別提供切實的依據(jù)。
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