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酒店品牌策略具有震撼力
Post by hotelvi, 2018-3-16, Views:有點刺激性的名稱會成為網上的好名稱。像雅虎(Yahoo！）、亞馬遜(Amazon.com)這些名稱能引起情感的回應。
一個好的酒店網絡品牌策略是把具有震撼力的名稱同時鎖定品類和其優勢。亞馬遜自稱“全球最大的書店”,這一策略就可以在幾個層面上發揮作用。亞馬遜河(Amazon)是全球最大的河流,而“biggest bookstore”這種押頭韻的標語又使它更容易被記住。
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