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酒店品牌策劃營銷新發展
Post by hotelvi, 2017-1-3, Views: 三、酒店品牌策劃營銷新發展
近年來，隨著酒店品牌策劃業競爭的全球化，同時伴隨著技術的飛速發展和人類生活方式的顯著變化，酒店品牌策劃營銷領域不斷出現新理論、新思路和新模式，呈現出豐富多彩的發展趨勢。酒店品牌策劃營銷新的發展變化趨勢主要體現在以下方面：
1.品牌營銷
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