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酒店品牌定位陷阱
Post by hotelvi, 2017-8-18, Views: 在制定品牌識別時，的確有必要參考消費者心目中的品牌形象，以便品牌能更好地滿足消費者的需求。但是，消費者所描述的期望中的品牌形象通常是局限的、模糊的、功能導向的和短期性的。所以，創造酒店標識設計的品牌識別不能僅僅只考慮消費者想要什么，還要反映品牌的靈魂與核心價值。
(二)品牌定位陷阱
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