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酒店公共關(guān)系的特點
Post by hotelvi, 2017-1-10, Views: 3.群體傳播
群體傳播即酒店與相對集中的有限公眾面對面進行溝通和傳播的形式，如開業(yè)慶典、星級評定、新聞發(fā)布會、展覽會、專題演講和報告等。群體傳播具有集中、面對面、反饋及時等優(yōu)點。酒店標識設(shè)計可以根據(jù)需要在酒店發(fā)展的關(guān)鍵時段或有重大事情需要與公眾溝通時，選擇群體傳播的方式。
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