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讓消費者明確感知酒店的產品體驗
Post by hotelvi, 2018-4-9, Views:于是,寶潔公司重新調整利益訴求的方向,“寶寶用了紙尿褲,肌膚會更加干爽”,重點強調使用紙尿褲是為了讓寶寶更舒服更健康,并配合一系列的營銷推廣活動,很快就打開了日本市場。
在紙尿褲這個案例里,產品本身沒有發生變化,但紙尿褲給年輕媽媽們的價值卻已經發生了根本性的變化。所以說,單純用眼晴看自己的產品是要不得的,而是要學會用心去洞察消費者的真實需求;千萬不要被產品太多的屬性迷惑,消費者只會為自自己的需求買單;這個需求才是產品真正的價值所在,才是核心產品。
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