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測量消費者對酒店VI品牌的認知情況
Post by hotelvi, 2017-9-20, Views: 所以，盡量不要采用產品類別延伸。一般來說，只有當原產品類別利潤空間不大、競爭過于激烈的時候，延伸到新的產品類別才是明智之舉。例如，康佳在電視機行業面臨巨大競爭壓力的時候，選擇了手機、電冰箱作為延伸的新品類，以求增加新的利潤增長點。
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