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標(biāo)識(shí)設(shè)計(jì)的載體越來越分散
Post by hotelvi, 2018-5-15, Views: 2010年之夏,央視五套的張斌說了這么一段話:“究竟有多少人能從頭到尾完整地看一場(chǎng)世界杯比賽呢?我相信,有很多人是把世界杯當(dāng)成背景聲,電視放著,自己該干什么就干什么,聽到進(jìn)球了,就過去看一眼慢動(dòng)作回放。收視率高,只是因?yàn)榇蠹叶加X得這個(gè)夏天應(yīng)該有世界杯。”
作為一個(gè)從事這個(gè)行業(yè)22年的“老人”,也拍了超過一千支電視廣告片。葉茂中這所面對(duì)如此“叢生”、如此“破碎”真心惶恐了一陣子,靜下心來思考,在一個(gè)什么都要求“快”。一天不上網(wǎng)就好像落后的年代,什么是電視廣告的最大天敵?如何選擇好的廣告載體?
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- [11/29]選用報(bào)紙廣告的注意事項(xiàng)
- [11/28]報(bào)紙廣告有哪些競(jìng)爭(zhēng)優(yōu)勢(shì)？
- [11/27]手機(jī)廣告文案創(chuàng)作的優(yōu)越性
- [11/26]手機(jī)廣告文案的興起
- [11/25]手機(jī)廣告的形式和運(yùn)營(yíng)模式
- [11/24]手機(jī)廣告市場(chǎng)分析
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