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酒店形象標志在市場競爭中該如何延伸？
Post by hotelvi, 2013-8-1, Views:
一個品牌的形象標志類別的共享特征、家族類似性和熟悉度等因素才能作為標志延伸的基礎。從現有產品延伸到新產品，顧客的品牌態度產并不是單純地“轉移或不轉移”，而應該看現有產品對品牌形象的代表程度。以最不具有代表性的產品進行延伸所產生的負面反應，將大大超過產品延伸所帶來的態度轉移。
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