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旅游形象定位依據的幾個方面（二）
Post by hotelvi, 2016-10-26, Views:（2）旅游目標市場訴求
旅游形象必須符合目標市場的訴求，才能獲得市場的認可。因而旅游形象的標識設計必須充分了解廣大旅游者的心理需要和偏好,并針對旅游行業特征，設計出既滿足旅游者心理需要，又能充分體現旅游行業特征的形象主題口號。同時還要注意形象口號要充分體 現出一種平和、友誼、交流和歡樂的吸引力。
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