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提升標識設(shè)計吸納客戶的黃金時期
Post by hotelvi, 2018-3-7, Views:上述結(jié)論已被反復(fù)證明。從蕭條中復(fù)蘇固然是件好事;但最好是在經(jīng)濟低迷,收入銳減的惡劣形勢下逆勢而為、加大營銷投入。事實上,當(dāng)眾人皆減我獨增的時候,銷售收入也可能不減反增。
雖然上述調(diào)查數(shù)據(jù)具有暗示性,但是,一些頗為謹慎的觀察家指出,相關(guān)性并不代表因果關(guān)系。與實力較弱的公司相比,實力雄厚的公司在削減營銷預(yù)算方面的壓力相對較小、。毋庸置疑的是,營銷支出推動業(yè)績增長,反之業(yè)績增長亦推動營銷支出,關(guān)鍵在于如何在兩者之間找到最佳平衡點。
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