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增強酒店VI設計與渠道支配力的分銷工作（二）
Post by hotelvi, 2018-2-1, Views: 舉個例子，假設你生產一種百貨用品，而超市彼此兼并增強了對你討價還價的能力。再假設酒店企業VI設計的品牌還不夠強大，如果不進酒店的話，消費者就會忘了你。你該怎么辦吧?你可以推出一個重復購買的促銷方案。重復購買的消費者可以收集你產品的包裝，到時候可以兌換免費的禮品。假設促銷是要花錢的，對于銷售的影響為零，而讓只有10%的消費者參加。這個促銷計劃失敗了嗎?
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