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制定品牌資產管理戰略
Post by hotelvi, 2016-12-20, Views: (三)第三階段：制定品牌資產管理戰略
這一階段的目的在于立足為品牌制定正確的戰略目標。
第五步：為了成功而定位
定位能使本品牌在諸多競爭品牌當中脫穎而出。好的定位能為品牌指明正確的方向，是品牌營銷策略正確與否的決定因素。
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