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做品牌可以一勞永逸
Post by hotelvi, 2016-12-22, Views: 3．過度依賴傳播的外在表現(xiàn)
目前，許多企業(yè)的品牌策劃建設基本都是建立在傳播的基礎上，往往動輒就是千萬元的媒體宣傳費用，使得企業(yè)界形成了“品牌需要大投入”的印象。其實，只有正確的策略才是品牌建設的關鍵，忠誠度不是靠密集的傳播就能建立的，現(xiàn)實中并不缺乏在傳播上加大投入仍然失敗的品牌案例。
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