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企業、酒店的互聯網廣告
Post by hotelvi, 2018-3-19, Views:(如果雜志可以互動,讀者首先就會把所有的編輯材料放到前面的版面,而把廣告統統放到最后。)
當然,起初人們對這種叫做互聯網的新興媒體感到好奇,他們會興奮地點擊廣告條幅,看看這東西要說什么。
但是事情在變。調研顯示,點擊互聯網廣告的人數已急劇下降。根據追蹤互聯網廣告效用的尼爾森/NetRatings(Nielsen/NetRatings)報告,點擊率在一年內已從1.35%下降到只剩一半。
互聯網廣告所占份額也一直在下降,它已不具備一個健康媒體的特征了。依據一家調研公司的報告,標題性廣告的投入已從1999年的20美元每千次瀏覽下降到2000年的10美元每千次瀏覽。
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