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人際關系理論和企業營銷中的關系（一）
Post by hotelvi, 2016-7-13, Views: 人際關系理論的創始人是美國哈佛大學教授約翰•艾爾頓•梅奧（George Elton Mayo）。1924-1932年，梅奧應美國西方電氣公司邀請，在公司設在芝加哥附近霍桑地區的工廠進行著名的“霍桑實驗”。實驗的目的是研究工作條件對生產效率的影響，尋求提高勞動生產率的途徑。通過這次實驗，梅奧等人提出了企業營銷關系理論。人際關系理論主要有以下觀點和內容： 
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