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VI系統的創新促進飯店傳播形象的作用!
Post by hotelvi, 2013-3-18, Views:1.傳遞VI信息，塑造VI形象
雖然廣告在傳遞飯店VI形象方面發揮著重要的作用，但是在現場購買情景下創新促進則更為有效地傳遞VI信息。在特定的購買地點和購買時間，飯店通過形式多樣的創新促進手段加強對飯店VI系統視覺的識別，使消費者和社會公眾能更好地了解飯店產品及其VI的特性以及購買該產品帶來的好處等，從而在消費者心目中樹立良好的VI形象。
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