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VI設計與策劃的關系！
Post by hotelvi, 2013-4-7, Views:酒店策劃主題與目標明確化以后，方可進入探索與創造構思的階段。在此之前，往往會遇到許多誤解“策劃與VI設計”二者關系的情形。
酒店品牌策劃與VI設計，不僅文字類似，意義也類似，每每令人混淆不清，其實二者間確有差異。所謂的VI設計，是為了“達成某目的（行為），而有條理地排列、組合工作或行動的次序，如環境、形象、人力、能源、空間（場所）等。”
其所組合的內容、方式良好，并獲致良好的效果，此VI設計方可稱之為巧計或妙計。反之，若排列、組合不佳，未能達到視覺沖擊之效，則不能算是好的酒店VI設計，可見，以最經濟、利落的手法，使環境、成本皆能降至最低的VI設計，才是同一目標中的卓越品牌酒店VI設計。
Tags: 酒店VI 品牌酒店VI設計
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