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酒店VI設計的獨立名稱
Post by hotelvi, 2018-3-13, Views:最初,嘉信理財認為它的互聯網操作需要一個獨立的名稱,因此它通過VI設計出了一個“schwab”的名字。后來,公司把名字縮短為“Schwab”。
嘉信理財的情況說明了兩個重要原則:其一,當你將生意移到網上時,你可以使用同樣的名稱;其二,在互聯網上的名字越短越好。Charles Schwab(嘉信理財)不是一個特別長的名稱,但公司仍然決定在網上把它縮短為“Schwab”。
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