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酒店的品牌策劃案定義
Post by hotelvi, 2018-3-9, Views:策劃案的故事結構和“之前·之后”這一節目的結構是一樣的。酒店的品牌策劃案會改變顧客的現在,讓他們的未來變得更加美好。
策劃案中的所有故事都是關于“改變”的故事。請你回憶一下下最近看過的好萊塢電影。大多數好萊塢電影的開頭講的都是主人公有著某方面的欠缺,而故事的結尾部分講的都是這種欠缺得以圓滿彌補。策劃案中的故事和好萊塢電影的結構是一樣的。
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