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旅游形象推廣和酒店品牌設計的策略（二）
Post by hotelvi, 2016-11-4, Views:否定型形象策略即不斷地向目標市場灌輸本地區新的正面形象，而對過去的負面形否定，該策略對扭轉原有不良的負面形象具有直接效果。
旅游促銷的概念
促銷是指促使消費者采取購買行動的行為。旅游促銷是指旅游營銷者為了培育和強化企業形象、激發顧客的購買欲望、影響他們的購買行為、擴大旅游產品或服務的銷售而與企業營銷外部環境因素所進行的一系列溝通工作。這種溝通工作往往采取說明、利誘和鼓勵的方式。它是建立旅游企業與外部環境之間良好關系的重要手段
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