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強化酒店的設計與核心競爭力
Post by hotelvi, 2017-11-28, Views:2.營銷策劃能夠強化酒店的核心競爭力
核心競爭力的形成，依靠酒店的綜合素質，其中包括酒店的營銷策劃力。在諸如市場調查、產品的VI設計、市場開拓、營業推廣等許多環節中，起關鍵作用的常常是“策劃”!沒有科學的策劃，就沒有可信的調查，就沒有過硬的產品，也就沒有市場占有率。
3.提高酒店經營決策水平，避免經營活動的盲目性，減少經營失誤
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