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外觀設計的差異化也是打造產品競爭力的途徑
Post by hotelvi, 2018-4-10, Views:與此同時,我們建議企業在“三榨“訴求的基礎上,順勢推出烏江“三榨”系列產品,在競爭對手的80g產品都在賣0.5元的時候,以1.2元推向市場,徹底打開了市場,僅僅一年時間,烏江就成為了榨菜市場絕對的領導品牌。
實體產品也可以通過外觀的差異化來體現:當補鈣產品進入同質化競爭階段，哈藥六廠以“藍瓶”殺出重圍:“藍瓶的,純凈的鈣;藍瓶的,充足的鈣;藍瓶的,好喝的鈣”。
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