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國際酒店標識設計公司品牌建設及管理
Post by hotelvi, 2017-1-23, Views: 酒店標識設計公司集團通過并購來豐富品牌譜系時要注重被并購品牌是否在有潛力的細分市場中形成了一定的品牌知名度，是否與品牌譜系中原有品牌有互補性，以及是否與品牌譜系的共性品牌聯想相匹配。酒店還可以根據酒店集團戰略目標變化、現有品牌市場表現不佳等原因，采取出售或停止投入等方式，有針對性地從品牌譜系中剔除一些品牌，在品牌譜系相對穩定的前提下保持品牌譜系的活力。
第三節 國際酒店標識設計公司品牌建設及管理典型案例
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