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如何讓品牌掌握目標客戶的內心！
Post by hotelvi, 2014-2-17, Views:如何讓品牌掌握目標客戶的內心！
“你為什么會喜歡一些品牌廣告？”
“我也說不清。也許是已經知道了它的關鍵語。笑話還沒說完，你就知道它可笑在哪里，覺得很得意。一個笑話發生在不同的場合中。”
“你說得對。我同意。主題重復讓目標客戶覺得自己掌握了內情，覺得自己跟品牌是一起的。”
“最后一類是輪番轟炸。輪番轟炸指使用精心設計的特殊外觀，在每個接觸點一再重復它的要素。這樣客戶一眼就能認出你的公司。它的品牌設計要素在行業內越別出心栽，品牌設計就越容易在令人眼花繚亂的市場上獨樹一幟。”
“你為了開展業務經常要出差，你記得大陸航空公司的廣告嗎？”
彼得靠在椅背上，作出一副準備長途飛行的樣子。“當然！是一只藍色地球儀，外圈黃色。上面一條白色標題。”
...
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