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品牌策劃促進的正負效應
Post by hotelvi, 2016-3-23, Views: 促銷活動既是提升企業產品品牌策劃的手段,也是企業面對競爭不得已而為之的無奈選擇,而且,促銷作為一種市場營銷的方法,對企業而言既有有利的一面也有不利的一面。運用得當,品牌策劃促進會發揮積極作用,不僅能夠在較短時間內提升企業的經營業績,而且能達到創建產品品牌的目的;反之,運用不當,不僅陡然浪費企業寶貴的營銷資源,還會給企業的營銷帶來消極影響。因此,策劃人員在進行促銷活動策劃以前應該充分評估促銷粗話對企業的影響,以求最大限度地降低促銷活動給企業帶來的負面效應,表7─1羅列的即是促銷活動對企業的正向效應與負向效應。
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