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做品牌策劃和賣產品是兩回事
Post by hotelvi, 2018-4-12, Views:所以,做品牌策劃和賣產品是兩回事,品牌訴求絕不僅僅只是產品賣點的提煉。
做產品必須隨著時代更替、科技發展、需求變化等因素進行調整,畢竟不管多偉大的產品都會謝幕,就如陪伴多年的柯達膠卷,就如27層凈化的樂百氏純凈水。
但是一旦我們的品牌在精神需求的八個方向中進行了選擇定位,并提煉出可溝通的品牌訴求,則需要長期極致的堅持、重復和積累,因為人性其實是不變的，而只有不變的才有可能最終成為永恒。
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