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企業、酒店品牌策劃的意愿價值
Post by hotelvi, 2018-4-23, Views:先“暫時便宜”把美國本土車商打得無還擊之力,成功超越別別克、福福特成為美國汽車擁有量最多的一個品牌后,再來延伸它的中高端車型,豐田的這一步棋可謂是走得相當成功。
在品牌策劃與營銷組合中,價格是直接產生收入的因素,是一個公司就產品或品牌的意愿價值同市場交流的紐帶!
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