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互聯網是企業標識設計的新媒體
Post by hotelvi, 2018-3-19, Views:Doubleclick(雙擊)的命名真是聰明。不像傳統廣告代理商那樣拿取15%的傭金,它收取它所賣廣告35%～50%的金額作為傭金,可能Tripleclick(三擊)這個名字會更適合。
也不是所有的互聯網廣告收入都值那么多現錢。一些網站與其他網站交換廣告,允許每一個網站登記廣告收入。(一個孩子賣出5萬美元的狗,換回兩只2.5萬美元的貓,他并沒有拿到5萬美元的錢。)
不要被印刷和廣播媒體與互聯網表面上的類比所欺騙。互聯網并不只是另一個媒體,如果是,那么它就不會是一個企業、酒店以及許多人——也包括我們在內一一所相信的革命性的媒體。
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