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豐富酒店品牌角色的形象
Post by hotelvi, 2017-8-29, Views:(二)設計品牌角色的整體形象
基于以上分析，設計師可以對品牌角色進行整體設計，內容包括名稱、年齡、性別、種類、造型、顏色、性格、愛好等等。以下是七喜汽水的品牌角色FIDO的個人檔案：
◆姓名： FIDO DIDO
◆出生時間：1987年
◆誕生地點：紐約餐館的一張餐巾紙上
◆年齡：永遠年輕
◆特征：酷酷的外形，一身隨意的休閑運動打扮代表著青春和活力，立在腦袋上的七根頭發顯示獨特不羈的個性。
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